Hello! I am a
Design Strategist
Crafting delightful experiences, functional, inclusive & engaging, from shelf to screen & beyond!
What I do?
Showcasing standout projects that blend creativity, strategy, and cutting-edge design.
Retirement Guide
Data-informed retirement planning tool for American citizens
RAAS
Retirement as a Service: Dashboard with the insights to make informed strategic decisions.
Asset Hub
Digital Asset Management platform for Service Industry.
PlanURPolicy
Insurance planning application to benefit the employees of a large organisation.
about me
My design journey began with a splash of colour and a dash of imagination, evolving into a passion for crafting meaningful experiences. I find joy in the challenge of taking even the most perplexing requests (sometimes more like cryptic riddles than briefs!) and translating them into user-friendly design solutions that make a real impact. Outside of the design world, I'm an explorer at heart, constantly seeking new perspectives and experiences that ignite my creativity and fuel my desire to design inclusively and effectively.
EXPERIENCE
Jun 2025 - Present
Product Designer
British Gas Business, Leicester
Driving end-to-end user experience improvements across all digital products at British Gas Business, shaping seamless and customer-centric journeys across its digital ecosystem.
OCT 2024 - Jun 2025
Senior Product Designer
Bulb Studios, Leicester
Led the full product lifecycle from initiation to development, including discovery, research, wireframing, UI/UX design, and implementation.
OCT 2023 - SEP 2024
Masters in Design Innovation and Management,
De Montfort University UK
My time at De Montfort University shaped me into a more strategic, research-driven designer who blends empathy, systems thinking, and innovation to solve complex real-world problems.
Aug 2021 — Aug 2023
UI/UX Designer,
Deloitte USI
Crafted user-centric interfaces for diverse digital assets, optimizing usability, usefulness, and visual design using research, agile methods, and design thinking.
Feb 2021 — May 2021
Communication Design Intern,
Studio Glyph
Worked with different teams to drive successful brand launches across various industries, contributing expertise in market research, branding, packaging, and social media design for diverse clients.
May 2020 — Jul 2020
Communication Design Intern,
Wishbox Design Studio
Designed impactful visuals, campaigns, and branding for public health, social media, and publications, enhancing engagement, brand growth, and social impact across diverse projects.